We build it. AI runs it. You get your time back.
You're the best builder in town — and your back office is a dumpster fire. Missed leads, late quotes, follow-ups that never happen. I'm a contractor too, so I built a system that runs the office for you. You stay on the tools. We handle the rest.
Most contractors lose 15+ hours a week to the office.
Chasing leads, scheduling crews, quoting, following up — that's two full days, every single week. Criterion hands those hours back. Call it ~60 hours a month back on the tools, with your family, or growing the business. Your call what you do with it.
Rough average across the contractors we work with. Your numbers will vary.
You didn't pick up the trade to push paper.
A $5K/month coach is out of reach. A YouTube course won't run your business. You're stuck in the messy middle — too big to wing it, too small to hire an ops team. That's exactly the gap we fill.
Leads going cold
Someone calls while you're framing a wall. You miss it, forget to call back, and they hire the next guy. We make sure every lead gets caught and worked.
Admin buried your spouse
Your wife's drowning in invoices, scheduling, and follow-ups at the kitchen table. We take that load off — without you hiring a full-time office manager.
No system, just you
The whole operation lives in your head and your truck. We build the systems and let AI run them, so the business doesn't stop when you do.
A done-for-you operations system — built, deployed, and run.
We don't hand you software and wish you luck. We build the back office, point AI at it, and keep it running. Here's the stack working for you on day one.
Your CRM, fully built
Pipelines, automations, and forms deployed and managed for you. Every lead captured, routed, and followed up — automatically.
Project system, branded
A CrewAlign account set up with your branding and job templates, so scheduling and project tracking finally live in one place.
Your AI agent
Your AI right hand — runs your inbox and drives your CrewAlign projects, powered by Claude and tuned to your business. Need more? Custom agents on request.
Daily inbox brief
One clear rundown each morning (twice a day on higher tiers): hot leads, quotes to send, what needs you — and what AI already handled.
Admin, done for you
Real hours every month on sales follow-up, lead routing, review requests, and schedule monitoring. Handled by our team, not yours.
Coaching with AJ
Monthly calls with a contractor who's done it — straight answers on what to fix next, no consultant fluff.
Three weeks. Then it just runs.
No drawn-out projects, no scope creep. Same proven setup for every contractor — built right, handed off, and activated.
Discover & commit
A straight conversation with AJ to see if you're a fit. If you are, we lock in your start date and get to work.
We build your system
Becky gathers what we need, then builds your CRM, project setup, and AI agent over a focused build week.
Activate & run
We hand it off live, switch on your daily briefs and admin support, and stay in your corner every month after.
Built by a contractor. Not a tech bro.
AJ Cappuccitti runs a real general contracting business and uses this exact stack every day. He's not selling theory from a podcast studio — he's the guy on the jobsite with AI in his pocket.
If it didn't work for his own crew, we wouldn't sell it to yours. That's the whole deal.
We run it ourselves
The same systems we sell run AJ's own contracting company.
Same system, every client
Standardized and proven — no half-finished custom experiments.
No excuses. Just systems.
Tough-love straight talk. We tell you what to fix, then fix it.
"I built this for me first. I'm a contractor who got sick of leads slipping and paperwork piling up. Now AI runs my office and I run my crew. That's the system I'm handing you."
— AJ Cappuccitti, Founder of Criterion
Want better? Commit.
Nobody wins on the fence. Decide you're done being the bottleneck, go all in, and we build the machine that runs your business. Do the work with us — you win. Flat out. No maybes, no someday.
I'm in — let's go